Decade Wrap-Up: Top Seven Commercials of the Decade

I was gonna try to come up with 10, but it’s too hard. My memory is mad spotty – plus I don’t really pay that much attention to commercials unless they’re dope. So top seven it is.

By the way, I don’t watch much TV except sports, so…uh…take that for what it’s worth.

7. Cog
Honda, 2003


What??

6. Pony
Ally Bank, 2009

This brown-haired girl gives awesome facial expressions – at :03 when she is overjoyed at getting a toy pony, and even more delicious is the glare as she cocks her head to side to let him know he needs to stop messing around.

5.There Can Only Be One
NBA, 2008

I thought the split screen commercials were kind of annoying throughout the playoffs that year, but I didn’t know they were leading up to this one. It almost makes me want to cry. It even makes me kinda like Kobe.

4. Touch
Skittles, 2007

Hilariously depressing. The soliloquy is kinda overwrought and played-out before it begins, but dude’s anguish really makes this joint.

3. I Remember
NBA, 2007

I think this was a Boston only commercial, but they played it throughout the season when the Celtics won the title. It’s a little false because we had been hearing KG rumors for a while, so nobody was struck with this kind of surprise. The elation, however. is about spot-on.

2. Big Buddy
SportsCenter, 2003?

Not sure of the year, it feels like it was a long time ago. But I think a lot of SportsCenter commercials have been hilarious, but this one took what could have been a one-note punchline and took it deeper than you could have possibly imagined.

1. Move
Nike , 2002

This is not about sport as spectator but sport as life.

Nike is fairly evil – even for a multi-national corporation – but regardless, this commercial makes you forget all of that for its duration.

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